Company Overview
Our journey began in 2017 as Meda-link, where we aimed to introduce technology to simplify medical professionals’ processes and link them with cloud-based systems. As we expanded our services, we discovered that small-medium business sectors and all professional fields were facing similar systematic problems. We conducted extensive research that uncovered 92% of all SMMEs closing within two years of existence. We identified the primary reasons behind these closures, including a lack of entrepreneurial and management skills, improper market research, and inadequate value proposition.
Our Company comprises of a BA(psych) CAPM project manager, A CA(SA) Financial consultant and admin team was assembled to address the issues raised in the research we had conducted. Our aim was to provide a service that addresses the real issues that entrepreneurs face on a day-to-day basis. We understand that our skills and experience are tools best utilised to help you change your business around for the better, More importantly, equip you with the skills necessary to grow your business, independently, to the next level, and acquire the necessary capital for the expansion.

Latest News
Market Orientation: Why It Matters for Leaders at all Levels
March 19, 2022
Adapting Your Organization for Responsible AI
January 02, 2024
Entrepreneurial Mindset: An Integrated Definition, A Review of Current Insights, and Directions for Future Research
February 2023
Role of Strategic Analysis in Strategic Decision-Making
November 2015
Market Research and Insight: Past, Present and Future
February 2022
Understanding and managing customer value propositions: Introduction to the special issue
May 2020
